The Plus X Award honours manufacturers for the quality advantage of their products. This adds to the recognition culture benefiting innovative companies that today are already thinking about tomorrow. Albert Einstein once said: "More than the past, it is the future that interests me, since that's where I intend to live." With this principle in mind, the Plus X Award distinguishes products that are viable for the future. And it does so in categories that are of interest to many consumers: Innovation, High Quality, Design, Ease of Use/Functionality, Ergonomics and Ecology.